Online Marketing with Organic Search Engine Optimization (Online Marketing)

by Ade Asefeso MCIPS MBA

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Book cover for Online Marketing with Organic Search Engine Optimization

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Too many webpage owners feel that once they submit their page to a search engine they are guaranteed success. That is generally not the case. Simply submitting your web page to a search engine is not always enough to get any hits. Most web pages require search engine optimization to become truly successful. Search engine optimization (SEO) is the art and science of making web pages attractive to the search engines. The goal of search engine optimization is to have your website ranked in the top ten internet search hits that appear on the first page. Why is it important to be on the first page? It is important because the average internet user doesn't click on any of the sites listed on the second or third page. Out of sight, out of mind. One of our clients reported a two hundred and ten percent increase on her e-commerce sight when we redesigned her webpage for optimal search engine optimization.
  • ISBN10 1471716163
  • ISBN13 9781471716164
  • Publish Date 4 July 2012 (first published 5 March 2011)
  • Publish Status Active
  • Publish Country GB
  • Imprint Lulu.com
  • Format eBook (OEB)
  • Language English