Faith in Reading tells the remarkable story of the unlikely origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to launch a true mass media in America. Though these entrepreneurs were savvy businessmen, their publishing enterprises were not commercial businesses but nonprofit religious organizations. These organizations believed it was possible - through new technology, national
organization, and the grace of God - to place the same printed message into the hands of every man, woman, and child in America. Determined to combat ignorance, apathy, and infidelity with the written word, these organizations ended up giving birth to the American mass media.
- ISBN10 0195173112
- ISBN13 9780195173116
- Publish Date 2 September 2004
- Publish Status Active
- Publish Country US
- Imprint Oxford University Press Inc
- Format Hardcover
- Pages 222
- Language English