The Practice of Marketing Management

by William A. Cohen

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  • ISBN10 0023231505
  • ISBN13 9780023231506
  • Publish Date 1 January 1988
  • Publish Status Out of Print
  • Out of Print 11 September 1992
  • Publish Country US
  • Publisher Prentice Hall (a Pearson Education company)
  • Imprint Macmillan USA
  • Format Hardcover
  • Pages 864
  • Language English