Providing information on the running of a successful florist shop, this book is aimed both at those already working in the industry and those thinking about going into business. It is written from first hand experience, and covers sensitive areas of business control. Various chapters are directed at the new florist, sales staff and management. They cover the selection and care of flowers and other goods, seasonal variations, customer relations and business matters such as net profit and average mark-up.
- ISBN10 0713458658
- ISBN13 9780713458657
- Publish Date 5 January 1988
- Publish Status Out of Print
- Out of Print 12 July 2000
- Publish Country GB
- Publisher Batsford Academic & Educational Ltd
- Imprint Batsford
- Format Hardcover
- Pages 152
- Language English