Imagination was founded by Gary Withers in 1976, and now has 400 staff, based in London, Hong Kong and New York, who practice a number of disciplines, from architecture to acoustics, lighting, graphics, multimedia and the Internet. Imagination is well known for designing structures that create a particular world - a unique environment in which the visitor/user can experience and become aware of a new product or brand. A truly interdisciplinary company, it has pioneered the way many designers are working today - architects, for instance, are interested in the way that graphics, multimedia or film can work in a 3-D environment; and graphic designers are developing ideas using the animated image. And, despite the fact that Imagination is often involved in high-profile, big-budget events, their design projects remain sophisticated and highly orchestrated.
- ISBN10 0811826449
- ISBN13 9780811826440
- Publish Date 1 July 2000
- Publish Status Out of Print
- Out of Print 13 December 2008
- Publish Country US
- Imprint Chronicle Books
- Format Hardcover
- Language English