This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing. The content is enhanced by the exceptionally clear, interesting and lively writing style that is the authors' trademark, as well as an exciting new layout, strong pedagogy, and a streamlined supplements package.
- ISBN10 0324028113
- ISBN13 9780324028119
- Publish Date 11 July 2000
- Publish Status Active
- Out of Print 12 December 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 7th edition
- Format Hardcover
- Pages 689
- Language English