Coercion: Why We Listen to What "They" Say

by Douglas Rushkoff

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Noted media pundit Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of why we buy what we buy, and helps us recognize when we're being treated like consumers instead of human beings.
  • ISBN10 1573221155
  • ISBN13 9781573221153
  • Publish Date 30 August 1999
  • Publish Status Active
  • Out of Print 18 October 2011
  • Publish Country US
  • Publisher Penguin Putnam Inc
  • Imprint Riverhead Books,U.S.
  • Format Hardcover
  • Pages 321
  • Language English