The bestselling editor of The Whole Pop Catalog tells the little-known and often amazing tales that explain the hows and whys behind some of our most popular products and biggest flops.
- ISBN10 0887307531
- ISBN13 9780887307539
- Publish Date 1 June 1995 (first published 31 August 1994)
- Publish Status Out of Print
- Out of Print 9 March 2011
- Publish Country US
- Publisher HarperCollins Publishers Inc
- Imprint HarperCollins
- Format Hardcover
- Language English