This book provides comprehensive coverage of international business relationships, and goes further to explain how deeply these relationships are affected by cultural differences, such as religious beliefs, values, education, social strata and politics. The third edition reflects recent changes in the global business environment. Real-world examples show how major corporations have dealt successfully with cultural differences, and provide readers with guidelines for understanding and managing relationships between organizations from different cultures.
- ISBN10 0538198702
- ISBN13 9780538198707
- Publish Date 1 January 1985
- Publish Status Active
- Out of Print 23 October 2014
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 2nd edition
- Format Paperback
- Pages 256
- Language English