This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.
- ISBN10 0824793676
- ISBN13 9780824793678
- Publish Date 13 September 1995
- Publish Status Out of Print
- Out of Print 28 November 2021
- Publish Country US
- Publisher Taylor & Francis Inc
- Imprint Marcel Dekker Inc
- Format Hardcover
- Pages 512
- Language English