16,944 voices reveal the real reasons for joining or not. The Decision to Join: How Individuals Determine Value and Why They Choose to Belong, mines the motivations of nearly 17,000 individuals to give you insights that lead to a true competitive advantage. From membership marketing to strategic planning, The Decision to Join influences every aspect of your organization.
- ISBN13 9780880342865
- Publish Date 30 July 2007
- Publish Status Active
- Publish Country US
- Imprint Association Management Press,U.S.
- Format Paperback
- Pages 126
- Language English