American Businesses in China: Balancing Culture and Communication

by Nancy Lynch Street and Marilyn J. Matelski

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In this expanded and revised edition of ""American Businesses in China"", the authors provide readers with a close understanding of the breathtaking technological and cultural evolution of 21st century China. The authors argue that after some 25 years of overt economic globalization, the Chinese have emerged as quite successful in their economic relationships with the West despite several ideological differences. Case studies of American businesses that have been successful in China also include a new chapter detailing American corporate participation in the 2008 Beijing Olympics. Reflecting upon the changing nature of Chinese consumerism and international corporate behavior, the authors close with specific suggestions for those interested in doing business in China.
  • ISBN13 9780786435920
  • Publish Date 30 July 2008 (first published 30 September 2003)
  • Publish Status Active
  • Out of Print 12 March 2021
  • Publish Country US
  • Imprint McFarland & Co Inc
  • Edition 2nd Revised edition
  • Format Paperback
  • Pages 359
  • Language English