Persuasion in Advertising

by Nicholas J O'Shaughnessy and John O'Shaughnessy

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  • ISBN10 6610062102
  • ISBN13 9786610062102
  • Publish Date 20 November 2003 (first published 1 January 2003)
  • Publish Status Active
  • Out of Print 21 August 2012
  • Publish Country US
  • Imprint Taylor & Francis Group
  • Format eBook
  • Language English