Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

by A.C. Nielsen

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  • ISBN10 6610288305
  • ISBN13 9786610288304
  • Publish Date 3 January 2006
  • Publish Status Active
  • Out of Print 21 August 2012
  • Publish Country US
  • Imprint John Wiley & Sons
  • Format eBook
  • Pages 370
  • Language English