This text offers research-based treatment of the impact of marketing on primary schools. It focuses on the shifts in management culture associated with marketization, and the consequences of such shifts for heads, teachers and other school staff.
- ISBN10 0335197248
- ISBN13 9780335197248
- Publish Date 1 January 1997
- Publish Status Out of Print
- Out of Print 17 November 2004
- Publish Country GB
- Imprint Open University Press
- Format Hardcover
- Pages 160
- Language English