Advertising in Society: Classic and Contemporary Readings on Advertising's Role in Society

by Roxanne Hovland and Gary B. Wilcox

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  • ISBN10 0844231770
  • ISBN13 9780844231778
  • Publish Date 1 September 1988
  • Publish Status Unknown
  • Out of Print 4 November 2004
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Contemporary
  • Format Hardcover
  • Pages 522
  • Language English