Advertising Media Sourcbook also includes extensive excercises to help you master the skills you need to better evaluate various media-both single and dual source, a guide to calculating some of the basics statistic used in advertising, a list of source contacts, and a glossary of advertising media terms.
- ISBN10 0844235210
- ISBN13 9780844235219
- Publish Date 1 November 1996 (first published 1 September 1988)
- Publish Status Active
- Out of Print 5 November 2004
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Contemporary
- Edition 4th Revised edition
- Format Paperback
- Pages 128
- Language English