Teaching TV Advertising offers a clear introduction to advertising and
its role in television. Beginning with the history of the growth of the
advertising industry, Wendy Helsby goes on to explore: The language of
advertising including textual analysis, visual and auditory codes,
narrative and genre, and intertextuality; Audience and targeting
including cultural, global and regional codes; Messages and meanings
looking at representation and ideologies; The industry and its
institutions from ad agencies to production companies, from commercial
TV channels to regulatory bodies. Teaching TV Advertising also includes a
great many classroom resource sheets to support each section of the
book, a clear glossary and a further resources list, including a
suggested lesson plan. Certain to be of practical use, Teaching TV
Advertising is an essential resource for teachers of both GCSE and A
level Media Studies.
- ISBN10 1903663318
- ISBN13 9781903663318
- Publish Date 1 September 2004
- Publish Status Active
- Publish Country GB
- Publisher Liverpool University Press
- Imprint Auteur Publishing
- Format Paperback
- Pages 90
- Language English