Providing an approach to corporate strategy, this study calls into question many of the leading theories in strategic management. Instead of emphasizing the decline of industries or economic sectors when explaining business success or failure, the authors place the individual enterprise itself at centre stage and show how particular businesses and management teams can achieve significant turn-around even in the most hostile environments. They demonstrate how innovative managers have built entrepreneurial organizations through experimentation, imagination and skill enhancement at all levels.
- ISBN10 0415135206
- ISBN13 9780415135207
- Publish Date November 1995 (first published 5 November 1992)
- Publish Status Out of Print
- Out of Print 12 December 2009
- Publish Country GB
- Imprint Cengage Learning EMEA
- Edition 2nd Revised edition
- Format Paperback
- Pages 304
- Language English