Placing management guruship in its historical context, Andrzej Huczynski identifies the essential ingredients of the few popular management ideas of the twentieth century. He argues that winning guru ideas meet enduring managerial needs, are launched at the most opportune time, and are promoted by the evangelical zeal of their developers. The author contends that company managers, business school academics and management consultants all have the possibility of attaining guru status by following the guidelines contained in this book.
- ISBN10 1861520212
- ISBN13 9781861520210
- Publish Date 20 June 1996 (first published 5 November 1992)
- Publish Status Out of Print
- Out of Print 8 January 2005
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 352
- Language English