In this book Trippi tells the story of the Howard Dean campaign 2004. Even though the campaign itself was not successful, it was very important and felt rather like a fresh start for the way campaigns can be done with the help of the internet. Dean was after all a candidat without money and the internet helped him through grassroot support to a unforseen publicity. Trippi claims that it once again empowers the people to participate activly in the political process, after so many years of television had reduced them to manipulable couch potatoes. Also the Youth is participating once again. Howard Deans campaign can be seen as the unsucessful prototype of more successful Obama campaign 2008.
- ISBN10 0060761555
- ISBN13 9780060761554
- Publish Date 6 July 2004
- Publish Status Out of Stock
- Publish Country US
- Imprint ReganBooks
- Format Hardcover
- Pages 272
- Language English