"The Pocket Media Coach" provides simple, easy-to-follow advice - even if you are due on air in 15 minutes! With a combination of 5-minute guides, essential check lists and trade secrets, this guide provides a toolkit to help you cope in any media situation. In simple language, it explains how to create and deliver a core message, how to use body language, and how to answer tricky questions. Who needs "The Pocket Media Coach"? Individuals - One day, we all receive our "15 minutes of fame". Will you be ready? If you have this book to hand, you will! Small Companies - Developing a good relationship with reporters is the most cost-effective way of promoting your business. If you can position yourself as an expert, seek out media opportunities, and perform well, you will be asked to appear time and time again. Large companies - Every company needs to be media-savvy these days, in both a reactive and proactive way. If the media seek you out, you need to represent your company well - "No comment" is not an option.
If you build a good relationship with the media, your company will benefit from the repeated mentions every time you appear, and the confidence your customers feel when they see or hear you.
- ISBN10 1845280741
- ISBN13 9781845280741
- Publish Date 28 October 2005
- Publish Status Transferred
- Out of Print 12 March 2013
- Publish Country GB
- Publisher Little, Brown Book Group
- Imprint How To Books Ltd
- Format Paperback
- Pages 160
- Language English