Although small business owners are passionate about what they do, passion alone is rarely enough. They also have to meet the challenge of finding profitable customers. Marketing is the answer, but only if you do it effectively.This book shows sole-traders and small businesses with up to 20 employees how to use marketing effectively. If you've ever wondered how to spend your limited budget on finding more customers, this book gives you options, information and inspiration. Full of practical examples this book shows you, as the owner or manager of a micro-business, everything you need to know and how you can make it happen.Contents include: identifying, and finding, the right type of customers; finding out what you need to know about your customers so you know how to target your marketing; deciding which media to use, including how to use the internet effectively; and, looking after existing customers to ensure they stay with you.
- ISBN10 1845282868
- ISBN13 9781845282868
- Publish Date 20 December 2010
- Publish Status Transferred
- Publish Country GB
- Publisher Little, Brown Book Group
- Imprint How To Books Ltd
- Format Paperback
- Pages 176
- Language English