Europe is being transformed by the most sweeping economic changes since the triumphs of post-war recovery. Europe's business leaders are restructuring, expanding and forming alliances that are redrawing the maps in a series of highly competitive moves. Yet the public perception is that European business lags far behind America and Asia. The reality is that the brainpower leading Europe's top companies is creating a new kind of company: flexible, adventurous, responsive and constantly improving. This work penetrates and analyses the heart of European management and identifies the key strategies behind the success of the leading forces in European business including Marks & Spencer, ICL, Nokia, Unilever and Heineken.
- ISBN13 9780002557856
- Publish Date 1 November 2002 (first published 21 September 1998)
- Publish Status Out of Print
- Out of Print 23 December 2009
- Publish Country GB
- Publisher HarperCollins Publishers
- Imprint HarperCollins Business
- Format Hardcover
- Pages 320
- Language English