This is a unique primer on the actual process of running campaigns, from the most local to the national level. Provides a thorough handbook, but also covers the vexing issues of today's campaigns - PAC money, the media, negative campaigning, fundraising, etc.
- ISBN10 020567917X
- ISBN13 9780205679171
- Publish Date 31 December 2008 (first published 1 January 1981)
- Publish Status Out of Print
- Imprint Longman Publishing Group
- Language English