Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.
- ISBN13 9781137501370
- Publish Date 28 July 2015 (first published 14 January 2014)
- Publish Status Active
- Publish Country GB
- Imprint Palgrave Macmillan
- Edition 1st ed. 2015
- Format Hardcover
- Pages 198
- Language English