Ivan R. Misner shows how to build a dynamic, thriving business using the oldest and most effective marketing strategy ever devised--word-of-mouth advertising. Misner presents a proven model for developing your own W-O-M marketing plan, revealing key techniques for turning positive word-of-mouth into hot sales.
- ISBN10 1885167059
- ISBN13 9781885167057
- Publish Date 25 January 2008 (first published 8 September 1994)
- Publish Status Active
- Publish Country US
- Publisher Bard Press
- Imprint Bard & Stephen,U.S.
- Format Hardcover
- Language English