"Tourism: A Modern Synthesis" is a core introductory textbook for lecturers who are looking for an accessible and engaging text for their tourism students. It focuses on the development and management of tourism in a globalized context, synthesising the current academic and applied thinking on tourism with a focus on key principles. The strong business theme throughout the book reflects developments in the teaching and content of modern courses. "Tourism: A Modern Synthesis" includes real-world insights focusing on contemporary themes and issues. It is concise enough to be used as a one-semester text, but its broad subject coverage makes it a useful resource for a one-year course or as a resource throughout a degree programme.
- ISBN10 1408019809
- ISBN13 9781408019801
- Publish Date 7 April 2009
- Publish Status Active
- Publish Country GB
- Imprint Cengage Learning EMEA
- Edition 3rd Revised edition
- Format eBook
- Language English