Jowett and O′Donnell examine propaganda and persuasion from a communication perspective. They aim to provide the basis for a value-free evaluation of the role of propaganda in contemporary society. Their approach isolates the communicative variables of the propagandistic message, determines the relationship of the message to its context, examines the responses and responsibilities of the audience, and traces the development of propagandistic communication as a process.
- ISBN10 0803923988
- ISBN13 9780803923980
- Publish Date 9 February 1987 (first published 14 January 1987)
- Publish Status Out of Print
- Out of Print 18 February 2010
- Publish Country US
- Imprint SAGE Publications Inc
- Format Hardcover
- Pages 232
- Language English