This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
- ISBN10 0333387643
- ISBN13 9780333387641
- Publish Date 26 June 1987 (first published 1 June 1987)
- Publish Status Out of Print
- Out of Print 8 April 1992
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 424
- Language English