A witty and indispensable guide to modern-day buzzwords.
Big Ideas explains where concepts like 'the long tail', 'urban tribes' and 'soft power' came from, what they mean, and what their critics say about them.
It includes explanations of key terms such as:
Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive 'youth' gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life.
The Tipping Point: the controversial idea that the best way to understand everything from changing fashions to the rise of teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics.
Social Jet Lag: an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease.
- ISBN10 1843547104
- ISBN13 9781843547105
- Publish Date 1 February 2008
- Publish Status Active
- Out of Print 15 June 2021
- Publish Country GB
- Imprint Atlantic Books
- Edition Main
- Format Paperback
- Pages 176
- Language English