Managing Interactively: Executing Business Strategy, Improving Communication, and Creating a Knowledge-Sharing Culture

by Mary Boone

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Book cover for Managing Interactively: Executing Business Strategy, Improving Communication, and Creating a Knowledge-Sharing Culture

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How technology is changing the practice of management It's a challenge to manage in a networked world. Getting "buy-in" is no longer enough to ensure the creation and execution of superb ideas and business strategies. Managers have to connect, inform, and engage people in new was to encourage innovation and action. "Managing Interactively" gives you direct, practical advice about how to improve your collaboration quotient and use new communication methods and technologies with all business partners - including customers, employees, contractors and alliance partners. Based on interviews with 85 executives from savvy companies like General Electric, Microsoft, and IBM, "Managing Interactively" explains how to: develop the ten key competencies necessary for interactive management; leverage intellectual capital; and unleash creativity and innovation through high-powered collaboration."Finally! A book about the new requirements for communicating effectively in the New Economy. Our interactive world requires you to manage interactively and Mary Boone shows how." - Don Tapscott, co-author of "Digitral Capital: Harnessing the Power of Business Webs" and chairman of Digital 4Sight.
Praise for "Leadership and the Computer": "Mary Boone has written a terrific book. Interviews with CEOs give it its special edge." - Tom Peters. "Each profile is a valuable example of how to advance a management plan of vision." - "The New York Times".
  • ISBN13 9780071358668
  • Publish Date 16 January 2001
  • Publish Status Out of Print
  • Out of Print 22 July 2009
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Professional
  • Format Hardcover
  • Pages 322
  • Language English