"Innovation" shows readers how to recognize innovation opportunities, create successful products, services, and businesses, and launch them in the marketplace. Unlike ordinary volumes on "business creativity", this practical book shows you how to identify real needs in the marketplace and then make money from products and services that fill those needs. Innovation is not a mystery; it's a process. This practical little volume teaches readers: take ideas to the next level by evaluating and testing them; protect their ideas through licensing and partnerships; and use corporate alliances, joint ventures, and marketing to leverage their product or service. Devoid of fluff, "Innovation" shows readers everything they need to know to stay competitive in a shifting marketplace.
- ISBN10 1598691546
- ISBN13 9781598691542
- Publish Date 2 April 2007
- Publish Status Out of Stock
- Out of Print 3 August 2009
- Publish Country US
- Imprint Adams Media Corporation
- Format Paperback
- Pages 192
- Language English