ABC's of Relationship Selling 13e trains readers on a step-by-step selling process that is universal in nature. This edition presents the sales process or system in a logical sequence: from planning and the approach, to closing, to follow-up, for exceptional customer service.
The goal of this text has always been to help ensure that students understand the order of steps within the selling process; to provide numerous examples of what should be in each step; and to show how steps within the selling process interact with one another.
- ISBN13 9781260098853
- Publish Date 9 January 2019
- Publish Status Active
- Out of Print 1 November 2021
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 13th edition
- Format Paperback
- Pages 640
- Language English