In the era of social media, good news - and bad news - travels fast! It is therefore critical that your organisation is equipped to not only exploit the opportunities of social media, but to react to breaking negative coverage. A clear, coherent and joined up social media strategy can help you engage - and profit from - over 145 million Twitter accounts, over 500 million Facebook users and over 200 million blogs posting more than one million new posts daily. It can also protect your business from the risks inherent in such mass broadcast applications. Ark Group's report on Making Social Media Work for your Business will help you: - Gain a solid understanding of the lucrative nature of social media in the context of the evolving business communication landscape. - Identify and learn about the key social media applications currently used by renowned, global organisations. - Identify and collate documentation on the key applications required to develop a customised social media strategy. - Learn how to develop a social media policy that reflects core company values and culture and that complements your social media strategy.
- Follow several easy to read, step-by-step implementation guides for key social media applications. - Improve and align departmental and umbrella strategies in terms of business growth and efficiency, by incorporating an effective social media strategy. - Improve brand strength, competitive advantage, risk management and productivity by having a good grasp of key issues in relation to social media and by integrating a tailored social media strategy. Author, Lee Hopkins, draws on practical and current case studies/best-worst practice examples from renowned global players like Deloitte, Telstra, Coca-Cola, BP, BT, Vodafone and more -
- ISBN10 1907787372
- ISBN13 9781907787379
- Publish Date 27 January 2011
- Publish Status Inactive
- Out of Print 24 May 2022
- Publish Country GB
- Imprint Ark Group
- Format Paperback
- Pages 111
- Language English