The management and practice of public relations in the construction industry has never been more important, with increased competition and the need to manage effectively sophisticated clients and a wide range of sub-contractors and suppliers. This book identifies the management processes and techniques, integrating marketing and corporate communication and drawing on a range of
- ISBN10 0632049065
- ISBN13 9780632049066
- Publish Date 23 September 1998
- Publish Status Out of Print
- Out of Print 7 February 2005
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Blackwell Science Ltd
- Format Paperback
- Pages 240
- Language English