Focuses on the findings of a one-year study on how Europeans interpret television fiction as it is presented to them, with a view to recommending future strategies to programmers. The text shows that Europeans are fond of reading, listening to and watching stories where new situations and characters either alternate or mix with old, familiar elements.
- ISBN10 1860205577
- ISBN13 9781860205576
- Publish Date April 1998
- Publish Status Active
- Out of Print 2 June 2021
- Publish Country GB
- Imprint University of Luton Press
- Format Paperback
- Pages 190
- Language English