Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

by Kim W. Chan and Renee a Mauborgne

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  • ISBN10 1417589051
  • ISBN13 9781417589050
  • Publish Date December 2005 (first published 1 January 2004)
  • Publish Status Active
  • Publish Country US
  • Imprint Harvard Business School Press
  • Format eBook
  • Language English