Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions.
Basadur and Goldsby present students with a creative and practical approach to problem finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.
Drawing on methodologies from the design field, the book will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept.
Additional support for students and instructors, including a virtual Creative Problem Solving Profile, can be found at www.basadurprofile.com/.
- ISBN10 113892055X
- ISBN13 9781138920552
- Publish Date 19 July 2016 (first published 17 June 2016)
- Publish Status Out of Print
- Out of Print 16 February 2023
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format Paperback
- Pages 240
- Language English