Exploring Strategy Text & Cases

by Gerry Johnson, University Reader in Strategy Said Business School Fellow Richard Whittington, Kevan Scholes, and Duncan Angwin

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Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn't be without.

  • ISBN10 1306209838
  • ISBN13 9781306209830
  • Publish Date 1 January 2013 (first published 14 December 2010)
  • Publish Status Active
  • Out of Print 29 April 2015
  • Publish Country US
  • Imprint Pearson
  • Edition 10th Revised ed.
  • Format eBook
  • Language English