A modern day, easy to read manual designed for PR newbies and established professionals who need current tools for personal branding and brand building in the PR marketplace. This book delves into how to land the public relations job you need and get the public relations clients you want in order to have a successfully fulfilling PR career. Featuring: In-depth interviews with public relations practitioners from government, fashion, sports, agency, independent boutiques and entertainment PR; Tips from journalists on how to pitch reporters; New methods on using social media for PR; Entrepreneurial advice for landing and keeping PR business; Expert advice on how to land at a top agency; Step by step instructions for revamping your PR resume to get noticed and hired; Tips on negotiating fees and contracts as a consultant; Inspirational words for keeping your sanity during business lulls, crisis in confidence and much more...
- ISBN10 1257455966
- ISBN13 9781257455966
- Publish Date 4 October 2011
- Publish Status Active
- Publish Country US
- Imprint Lulu.com
- Format eBook (OEB)
- Language English