A collection of the best articles from Ignition's digital publication devoted to value creation for marketing firms.Contents include: -Measuring What Matters pg. 2-The Right Kind of Client for Value-Based Compensation pg. 6-The Role of the Value Council pg. 10-Your Compensation Agreements as a Stock Portfolio pg. 14-How to Disarm Procurement pg. 18-Margin in Mystery pg. 22-The Goal is to Be Profitable, Not Busy pg. 26-Why You Should Fire Your Low Value Clients pg. 30-Ten Ways to Capture More Value pg. 33-Either Add Value or Stop Doing It pg 44-Value Pricing as a Tool of Differentiation pg. 45-Opportunities to Get Paid What You're Worth pg. 47-A Snapshot of Your Agency pg. 51-A Declaration of Value for Professional Firms pg. 54-The Solution is You pg. 55
- ISBN10 1257559729
- ISBN13 9781257559725
- Publish Date 7 September 2011
- Publish Status Active
- Publish Country US
- Imprint Lulu.com
- Format eBook (OEB)
- Language English