This book fills an important underserved niche in the strategy arena. Written by expert researchers on Asian business, it presents a broad selection of cases addressing a range of current and important issues in business strategy. The cases have been carefully chosen to represent all the different dimensions of diversity within Asia: geographic (countries), industries, and firm types. More than half of them are either new to or revised for this edition. The cases present an array of large and small firms, high-technology and new-economy firms, and those in emerging as well as mature industries, achieving success and suffering failure in a variety of business environments.
- ISBN10 1312295155
- ISBN13 9781312295155
- Publish Date 21 June 2014 (first published 22 January 2010)
- Publish Status Active
- Out of Print 22 July 2015
- Publish Country US
- Imprint Lulu.com
- Format eBook (OEB)
- Language English