Principles of Marketing

by Christo Boshoff, Debbie Human, Jacques Nel, Corne' Meintjies, Daniel Maduka, and Christine de Meyer-Heydenrych

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Principles of Marketing covers the basic concepts of marketing in a practical manner.
  • ISBN10 0199079404
  • ISBN13 9780199079407
  • Publish Date 31 August 2016
  • Publish Status Active
  • Publish Country ZA
  • Imprint Oxford University Press Southern Africa
  • Format Paperback
  • Pages 416
  • Language English