Marketing Management, 11E, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
- ISBN13 9780071315555
- Publish Date 16 October 2012
- Publish Status Active
- Out of Print 22 October 2021
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 11th edition
- Format Paperback
- Pages 864
- Language English