Marketing Management Text and Cases

by Rajiv Lal, John Quelch, and V Kasturi Rangan

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  • ISBN13 9780071242189
  • Publish Date 16 May 2004
  • Publish Status Cancelled
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw Hill Higher Education
  • Format Paperback
  • Language English