"The Search for an Understanding" offers a series of studies undertaken for various sponsors within, or related to, the communications industry. These studies not only illustrate methodological points concerning focus group research but also provide the focus for Professor Morrison's key argument about the importance of empirical data: unless such work is undertaken, communications studies risks the charge of cultural irrelevance. "The Search for an Understanding" is the second volume of Professor Morrison's trilogy (Volume 1 - "The Search for Method: Focus Groups and the Development of Mass Communication "Research was published in 1998) provides a detailed and fully documented account of qualitative 'focus group research' in action and as such is an essential volume for students, teachers, researchers and policy makers who are interested in the complexities of studying, undertaking or commissioning audience research.
- ISBN10 1860205887
- ISBN13 9781860205880
- Publish Date 11 October 2005
- Publish Status Unknown
- Out of Print 16 June 2016
- Publish Country GB
- Imprint University of Luton Press
- Format Paperback
- Pages 640
- Language English