Provides insights into the evolving role of "service" in high technology companies and shows managers how marketing performance can be improved by designing services that are in line with customer needs and expectations. The text provides analysis of the three critical success factors for high-technology service businesses and examines effective marketing strategies for both consumer and corporate markets. The aim of the text is that readers will discover how to understand the needs of high-technology customers; attract new clients and build customer loyalty; design and monitor top-quality services; organize and manage human resources for peak service performance; and develop effective competitive, pricing and distribution strategies.
- ISBN10 0890066477
- ISBN13 9780890066478
- Publish Date 31 May 1999
- Publish Status Active
- Out of Print 2 September 2014
- Publish Country US
- Imprint Artech House Publishers
- Edition Unabridged edition
- Format Hardcover
- Pages 198
- Language English