This is a much-needed guide to the rules behind the successful practice of management, for managers across all disciplines. While offering coverage of marketing, and providing a sound academic introduction to the subject, it quite deliberately selects only those theories or techniques which are relevant to the needs of practising managers. Where no suitable existing theories or techniques meet these criteria, new explanations are introduced designed to provide practical help to managers.
- ISBN10 0140240780
- ISBN13 9780140240788
- Publish Date 27 March 1997
- Publish Status Out of Print
- Out of Print 7 August 2002
- Publish Country GB
- Imprint Penguin Books Ltd
- Format Paperback (B-Format (198x129 mm))
- Pages 304
- Language English