This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.
- ISBN10 0585365474
- ISBN13 9780585365473
- Publish Date 11 September 2014 (first published 1 August 2000)
- Publish Status Active
- Publish Country US
- Publisher Taylor & Francis Inc
- Imprint Lawrence Erlbaum Associates Inc
- Format eBook
- Pages 371
- Language English